The Audiobook Market and Its Adaptation to Cultural Changes

In recent years, audiobooks have become more popular in the book industry despite common misconception that listening is less beneficial than reading a physical book. Marketers used technology as channel to target consumers and convince them listen audiobook for multitasking productivity purposes. Through transmedia, author branding influence culture, market has proven its elasticity response coronavirus pandemic. It was assumed would not perform planned 2020 since COVID-19 seized most travel; therefore, stopped part of their travel routine. Instead, digital continued upgrowth trajectory thrived method relaxation during